BEST NEW FASHION BRANDS IN 2022
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Despite the trouble of COVID-19 in 2021, the fashion industry still has development throughout 2022 and brings up a huge influence. COVID kept us indoors for longer, but it didn’t stop the flood of new designer collections and IRL fashion displays. There is never a good moment to launch a new fashion line. However, in the middle of a worldwide epidemic, some emerging businesses took significant advances, like as making their catwalk debuts or introducing a new womenswear category. Fashion in 2022 is about having a truly distinctive sense of own style rather than being on trend. As a result, these designers forge their paths, creating one-of-a-kind styles to fit each individual’s personality. So, in this article, we will find out which are the best new fashion brands that could lead the trend in 2022.
Top 5 Best New Fashion Brands Leading The Style
Aimé Leon Dore
Say what you want about Aimé Leon Dore, but its effect on the menswear fashion brands is evident right now. There’s a reason why many lookbook advertisements, including those from typically preppy mall retailers like Abercrombie and Fitch, have a striking similarity to ALD’s aesthetic—a clean backdrop with a few antique wicker seats or tables tucked away in the corner. It is because it is effective.
But ALD isn’t only on our list because of the impact it’s had on the men’s clothes sector. The company continues to produce a slew of remarkable items. Of course, everyone wants the New Balance collaborations. However, don’t begin and end your purchasing adventure with some 550s or 991s. Stay for the high-quality cut-and-sew products, such as retro-inspired bowling shirts with colorful patches, shaker stitch knit sweaters, and wool varsity jackets produced using industry standards such as Golden Bear.
Even the lace Rico shirt, which has already been overdone by every designer, is an unquestionable standout that helped kick-start the current style. ALD is also making an effort to expand its message outside its New York City cultural touch points. It revealed in April the freshly rebuilt Masaryk Community Gym in the Lower East Side, which would provide community-based initiatives via basketball.
Human Made
There aren’t many individuals who can release a compilation album including Pharrell and Tyler, the Creator. But one of these fashion brands does. Present their debut collection on the runway in Paris, and travel the world for pop-ups all in six months while keeping their own apparel company. However, few people are as gifted as NIGO.
In 2022, the Japanese streetwear superstar has donned several hats. And, while it’s easy to get enthusiastic about his new job as Kenzo’s creative director or an album featuring some of the hip-most hop’s influential players, we’re here to speak about Human Made. The brand has carried on from where it left off in 2021. Using just enough components from NIGO’s illustrious background to complement its present vision. He collaborated with Jun Takahashi on a capsule commemorating Last Orgy 2. Which is a resurrection of an editorial series that ran in Takarajima magazine in the 1990s. There was the home goods line with a longstanding partner and friend Kaws, which included plush ducks and tiger carpets.
And the denim expert even slapped the Human Built mark on his tiny capsule collection with Levi’s, which included a 506 Trucker and 501 jeans made to the specifications of OGs from the 1940s. Perhaps most impressively, NIGO is still able to compose with young energy at the age of 51. Everything is still fresh and energizing. Not only due to the regular appearances of friendly bulldogs and ducklings.
ERL
Few designers have accomplished as much as Eli Russell Linnetz has in four years. The 31-year-old designer from Venice Beach, California hasn’t slowed down since releasing his first full ready-to-wear collection in 2021.
ERL stitched together stories from America’s past for his current fall 2022 collection. It was similar to the quilted robe he produced for ASAP Rocky last year. The outfits were inspired by both anti-Vietnam War demonstrators in Berkeley in the 1960s and skateboarders in Venice Beach in the 1990s. The collection, titled “Days of Glory,” included outstanding pieces like throwback ski coats with ’80s skatewear-inspired graphics. Besides enormous dyed mohair crew neck sweaters, Christmas plaid suits, and jeans with all-over star motifs.
When you consider that ERL started with merely a run of Nike T-shirts and hoodies at Dover Street Market Los Angeles in 2018, the range featured everything from loungewear to childrenswear. But Dover Street Market President Adrian Joffe bet on the correct horse, as ERL has grown to become the Dover Street Market Paris brand incubator’s biggest star.
Yes, Kanye West, Bad Bunny, and ASAP Rocky have all signed on to ERL’s multicolored hoodies and three-dimensional puffer coats. As a result, while it may appear that Linnetz has only gotten to the top owing to his celebrity, it is his unwavering ambition to convey tales about California’s perpetual effect on American design that has led him to be named a runner-up for the LVMH Prize this year. Linnetz, together with Idris Balogun’s Winnie New York, earned the Karl Lagerfeld Prize alongside ERL. Linnetz made a stir this year as a guest designer for Dior’s spring 2023 collection alongside Kim Jones, in addition to gaining a hopeful signal of approval from the LVMH Prize jury.
Union Los Angeles
Chris Gibbs and Beth Birkett have kept the momentum going in 2022 after a hectic 2021 that saw Union celebrate its 30th anniversary. The boutique’s most well-known creations are the “Passport” Nike Dunk Lows and a pair of Air Jordan 2. So far, the latter is our second favorite Air Jordan of the year. While large shoe collaborations like Nike will always attract the most attention in today’s industry, don’t overlook Union’s clothing.
Gibbs isn’t simply slapping the Frontman logo on T-shirts and calling it a day. He’s providing clients with statement products like reversible liner coats. That can be worn with sneakers without being tacky or can become a go-to statement piece. The accompanying campaigns, such as this short directed by Birkett, are equally noteworthy. To model the collection, Your Future Is Now showcased numerous small business entrepreneurs of color in the Los Angeles region. Who is assisting in the creation of our “future paradise.”
Awake NY
Angelo Baque’s Awake NY celebrates its 10th anniversary this year. The company has evolved significantly after launching tiny five-look collections in 2013. The label’s most recent collections included notable pieces such as fleece coats with Twin Towers prints and rayon camp collar shirts decorated with watercolor flowers. While graphic T-shirts, sweatshirts, and hats can be seen in all of Awake’s seasonal collections, the brand has proven that it can produce more than simply “streetwear.” Its most recent collection features a double-breasted wool suit, knit vests, and flannels embroidered with chain stitch.
It’s hardly surprising that Awake can compete with New York fashion brands like Supreme. Especially because Angelo Baque was one of Supreme’s brand directors until 2016. But it’s not Rihanna being one of their greatest fans that set Awake apart from other labels. It’s being a clothes brand that prioritizes community over anything else.
Awake’s beautifully shot advertisements support Baque’s mission of highlighting New York City’s varied ethnicities. The Crocs cooperation campaign photographs young artists of color and Black-owned business owners in New York City. Its Lacoste partnership was inspired by the airbrushed backgrounds produced by graffiti artists like Phade outside the Jamaica Colosseum in Queens in the early 1990s. Awake also developed basketball outfits for a Madison Square Boys & Girls Club branch in Brooklyn, a nonprofit that provides safe and nurturing environments for adolescents in impoverished regions around New York City.
Conclusion
These are the top 5 best new fashion brands in 2022 that may lead the social trend. Let’s imagine the effect ò them on the style and the number of fashionistas in the future. For you who love clothes and how to combine them into a work of art, we got something very special.
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